The Person Behind The Rankings
I'm Hanzla — Developer & SEO Expert
Most SEO agencies hire account managers who've never written a line of code. I'm different — I build the websites AND optimize them for Google. That combination is rare, and it's why my clients get better results faster.
Remote-first — serving Dubai, UAE, and GCC businesses, with a development team based in Pakistan. I've ranked businesses in Malaysia and the USA — and I'd love to rank yours next.
How I Work
Strategy First, Then Execution
Every engagement starts with a deep audit — not a templated checklist, but a genuine analysis of why your site isn't ranking and what will move the needle fastest for your specific situation.
Then I build or optimise the technical foundation, create content that targets real search intent, and track every change against actual business outcomes — calls, form fills, WhatsApp messages — not just ranking reports.
Skills & Expertise
SEO & Analytics
- Google Search Console
- GA4 & GTM
- Ahrefs / SEMrush
- Core Web Vitals
- Structured Data
Web Development
- Next.js (App Router)
- TypeScript & React
- Tailwind CSS
- shadcn/ui
- Node.js / APIs
Local & International
- UAE & GCC markets
- USA & UK targeting
- Bilingual (EN/AR)
- Multi-market campaigns
- GBP optimization
Why a Developer-Led Approach Works Better
Most ranking problems in Dubai are not content problems. They are slow pages, broken structured data, missing location signals, or a Google Business Profile that was set up once and never touched again. Because I write the code as well as the strategy, I can fix those problems directly instead of writing a ticket and waiting weeks for a developer to get to it.
That also means I can tell you honestly when SEO is the wrong investment. If your site needs a rebuild before it can rank, or if Google Ads would get you customers faster this quarter, I will say so. You will not be sold a retainer you do not need.
The work is remote-first, with clients across Dubai, the wider UAE and the GCC, and campaigns already delivered in Malaysia and the USA. Everything is reported in plain language, tied to the numbers that matter to a business owner: calls, WhatsApp messages and form enquiries.
- Direct access to the person doing the work, with no account-manager layer
- Month-to-month engagements with no long lock-in contracts
- Honest advice, including when a cheaper channel fits better
- Technical fixes shipped by the same person who diagnosed them